Est. 2023 · Bangkok, Thailand
The Passion Plum was born from a simple frustration: intimate care products that felt clinical, harsh, or designed without women truly in mind. We set out to change that — one thoughtfully formulated product at a time.
The Founder's Story
Growing up in Thailand, I noticed how intimate care was either ignored entirely or treated with clinical detachment — products that worked, but never felt luxurious or considerate. As a pharmacist-turned-entrepreneur, I spent two years researching traditional Thai botanicals alongside modern cosmetic science.
The result is The Passion Plum: a line that draws on mangosteen, centella, and native plant extracts — chosen not for trend, but for their proven, gentle efficacy on the most sensitive skin.
Every formula goes through three rounds of sensitivity testing before it reaches you. Because your body deserves nothing less than complete confidence.
OUR PROMISES
Every formula is dermatologist and gynaecologist reviewed before launch. We don't cut corners on safety.
We source native Thai plants — mangosteen rind, centella asiatica, turmeric — for their centuries-old healing wisdom.
Formulated by women, for women. Every pH level, every texture, every scent is considered from a woman's perspective.
No parabens, no harsh sulphates, no synthetic fragrances. We show you every ingredient — and explain why it's there.
CLEAN BEAUTY PROMISE
Synthetic preservatives linked to hormonal disruption. We use natural alternatives that are equally effective.
SLS and SLES strip the skin's natural moisture barrier. Our cleansers foam gently without the damage.
Artificial parfum is one of the most common irritants. We use only trace amounts of plant-derived scent.
Often hidden in "fragrance," phthalates are linked to reproductive harm. Zero tolerance in every formula.
We avoid denatured alcohol which dries and irritates sensitive intimate skin. Hydration always wins.
Every product is cruelty-free and tested only on willing human volunteers — never on animals.
OUR JOURNEY
Ploy starts a two-year deep dive into Thai botanical pharmacology, travelling to Chiang Mai to work with traditional herbalists.
After 14 prototype iterations, The Feminine Wash formula is shared with 50 test users. 92% report reduced irritation within two weeks.
We officially launch with two SKUs on our website and a small pop-up in Bangkok's Thonglor district. We sell out in 72 hours.
Our second product launches to a 2,000-person waitlist. The Plum Club membership programme launches with 8,000+ members in its first year.
Sprays, wipes, and a full ritual system are in development. We're growing — but slowly, deliberately, and always without compromising.
JOIN US
Become part of a community of women who refuse to settle for products that don't put them first.